구글 검색 누락 뉴스 사이트도 뉴스 사이트는 빠른 정보 전달이 핵심이기 때문에 검색 노출 상태가 매우 중요합니다....
Digital Marketing
latest trends in B2B event management The landscape of B2B event management is constantly evolving, driven by...
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs...
Get the week’s best marketing content We analyzed our Brand Radar database of 5.5 million AI Mode...
AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your...
When you search on the internet, there’s a good chance LLMs are involved somewhere in the process. ...
Google announced AI Mode as a Labs experiment on 5 March 2025. Two months later, on 20 May...
It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation...
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers...
Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks”...
Get the week’s best marketing content Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented...
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where...
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand...
It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the...
In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by ChatGPT, Gemini,...
In April 2025, we analyzed 900,000 newly created web pages and discovered that 74.2% contained AI-generated content....
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies...
Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog. I’ll be...
There are plenty of website metrics out there, and just as many tools to track them. So, to...
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side,...
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million citations...
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my mind:...
We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the...
Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you...
If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews?...
How much do traditional and AI search results overlap? AI models draw on search engine indexes to...
Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For...
I set up some tests over a month ago to see if Google would rank content generated...
Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out...
AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve their...
It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all....
Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more...
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best...
In 2023, Google published a blog post stating that they’re not against AI content: If you think...
Medicai used Ahrefs to accelerate their organic traffic against their competitors using a combination of programmatic and...
Get the week’s best marketing content Does being seen more on the web lead to more mentions...
We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that...
You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring...
Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re...
Google is forever telling us that AI search is better quality… When they [users] get to a...
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by...
AI is all anyone can talk about right now–and for good reason. It’s on track to drive...
Going into this study, I suspected that domain-level link metrics would not be a good predictor for...
I became interested in automotive SEO after buying a new car and getting some repairs done on...
Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the...
I don’t think this result will come as a surprise to anyone. Websites that get more traffic...
For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10...
AI assistants are rewriting the rules when it comes to visibility on the web. The websites they...
The web is being crawled more than ever, but it’s no longer just search engines doing the...
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs,...
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs,...
Search engines keep telling us traffic from AI search is better quality, but is it? At least...
Figuring out if your content marketing works is really tough. Even though we have better analytics tools...
Get the week’s best marketing content From how content is created to how brands are appearing in...
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best...
Good content is good content, and top websites are top websites. These things don’t change. However, biases...
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs,...
I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently...
Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language...
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug...
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how...
According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped...
Search is moving from traditional search engines to generative engines, but traffic from many of these sites...
With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up...
AI bots power some of the most advanced technologies we use today, from search engines to AI...
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data...
Get the week’s best marketing content Google just rolled out AI Mode to US users. I was...
Built within these scores is an implicit assumption that the higher your score, the higher you’ll likely...
We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game...
According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That...
We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained...
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility...
Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and landing page...
Back in 2017, we conducted a study to answer a simple yet important question: How old are...
The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year. From...
The cybersecurity industry is growing fast, with both new and established players competing for attention. Many new...
Share of search (SoS) is the percentage of all brand-name searches in your market that mention your...
PPC keyword research is the process of finding the exact words or phrases people type into Google...
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing with...
You’re looking for this article because you think long-form content works right? Or at least that’s what...
Developers and marketers are being told to add llms.txt files to their sites to help large language...
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed...
You have a target keyword. You want to have your website appear in the search results for...
Most marketers approach competitor analysis with the wrong mindset. They see a successful ad and think, “I...
As a marketer, I want to know if there are specific things I should do to improve...
AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct...
The secret weapon behind a successful event isn’t just great speakers, a cool venue, or sold-out tickets....
This guide is designed to help financial institutions of all sizes navigate the unique challenges of increasing...
Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people...
While AI traffic is growing as a referral source, Google still dominates by a factor of 345x,...
There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of...
If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to...
Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but...
Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not...
The internet never forgets… unless the page vanishes, the site goes offline, or the content quietly changes...
Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity....
We’ve shared, discussed, tested out, and invested in a whole tech stack’s worth of different AI marketing...
If you’re doing SEO for higher education institutions, schools, or EdTech startups, this is hands down the...
Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend...
We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big...
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more...
Here are two ideas that can be true at the same time: SEO offers worse returns than...
Over the past year, we interviewed top SaaS founders and marketing executives on the Ahrefs Podcast. We...
We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year. When...
What are the top search engines in the world? It depends on what you’re looking for. Slowly...
Getting customers is the lifeblood of any business. But search for “how to get customers,” and you’ll...
SEO and the stock market — two completely different worlds. Yet when you run a correlation analysis...
Get the week’s best marketing content Life is full of huge, difficult questions. Are we alone in...
SEO isn’t magic—it’s a system. And without clear, repeatable SOPs (standard operating procedures), even the best strategies...
A sudden drop in organic traffic can feel like an SEO nightmare. Rankings dip, visibility declines, and...
We analyzed the organic traffic growth of over 10000 websites to discover the hottest trending saas startups....
We analyzed the organic traffic growth of over 8000 websites to discover the hottest trending EV companies....
Any content writer with skin in the game knows the sinking feeling that comes with the traffic...
We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including...
Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for...
Google has said links are less important than they used to be, and most SEOs have come...
Onboarding an enterprise SEO platform can be a long and difficult process. Getting rid of a bad...
An SEO topical map is the roadmap for your website’s content strategy. Its core function is to...
A backlink gap analysis is the process of finding great links your competitors have that you don’t....
There are tons of tools promising that they can tell AI content from human content, but until...
AI can write, but let’s be honest; it can also sound (dare I say) robotic. Without a...
In October 2024, we organized a sold-out, 500-person conference called Ahrefs Evolve in Singapore. We’ve already covered...
Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete...
Get the week’s best marketing content We ran this study to find out if running paid ads...
I tested the most popular AI image generators to discover their greatest strengths and weaknesses. At Ahrefs,...
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best...
During my flat-sharing days, I had a housemate that would follow me room to room, chattering away...
Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore....
Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1...
In May 2020, during the height of the COVID pandemic, Ash Young started an ecommerce store selling...
Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes...
It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates...
We’re not exactly short on AI content creation tools as we head into 2025—in this list, you’ll...
I rigorously tested the most popular AI search engines to discover their strengths and weaknesses. I...
You don’t have to be the next James Bond to start PPC spying—all you need is a...
We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. The...
But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding...
SEO potential is the measure of how much organic traffic you can generate through search engines like...
SEO often sounds more complicated than it really is. As a small business owner, you can get...
I’ve worked in SEO for just over 12 years. In that time, I’ve built up a trusty vault...
At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s...
If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out...
We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on...
I’m going to type the lamest thing I’ve ever typed and make 90% of you close the...
The holidays are coming up. What can you do to ensure you’re getting the most out of...
AI is eating the world, and it’s only been two years since the “ChatGPT moment.” Just a...
Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in...
We analyzed the branded search growth of 3,000 software companies to discover the fastest-growing AI companies around....
Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In...
We analyzed the branded search growth of 2,700 software companies to discover the hottest trending startups in tech....
I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways...
Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve...
Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve...
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs...
Hey all, I’m Rebekah and I am your Chosen One to “do a blog post for Ahrefs...
Get the week’s best marketing content Here are the top 100 trending products right now, showing their...
At its core, a PR report is about presenting the impact of your hard work. While day-to-day PR...
One way in is to identify and rank for trending keywords before these big sites catch up...
Generating demand is about making people want stuff they had no desire to buy before encountering your...
We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that work best...
Get the week’s best marketing content These are the 100 most searched people, along with their monthly...
I asked 11 affiliate marketers for their top affiliate marketing tips in 2024. Here are the tips they...
I asked 12 SEOs for the link building strategy that’s working best for them right now. Here are...
These are the 100 most asked questions on Google, along with their monthly search volumes. 100 most...
Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This...
Are you frantically Googling “SEO interview questions” because you’ve got an upcoming interview like… tomorrow? If so,...
Nobody needs SEO like NerdWallet. Their S-1 shows over 70% of traffic is unpaid. For a business...
I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said: Authors: Stephan Spencer, Eric...
Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search...
A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets...
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen...
At a time when anyone can create content, the real challenge—and opportunity—is in saying something new. I...
“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like...
SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even...
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work...
Last month, I bought a laser cutter. If you’ve been in my shoes, you know that one...
Much of marketing today is built on the idea that education is enough. Provide a searcher with...
The formula for calculating ROI is so simple that I’ll share it right here, in the article...
Two things make a good website: content and functionality. Looks are nice to have but come last. Focus...
Searches for “How to humanize AI content” have grown 943% over the last 12 months. More people...
SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or...
The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search...
You might have heard of website crawling before — you may even have a vague idea of...
I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s...
SEO content is content optimized to rank high on search engines. I’ve created plenty of them in...
Want to win new business with your next SEO proposal? Let me show you how. In this article,...
Looking for a more reliable way to check the SERPs without spending a dime? Each of these free...
In the United States, the median cost of SEO services is $1,501-$2,000 per month. This is according...
In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s...
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of...
Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than...
Keyword relevance is a key part of Google Search, including both organic and paid search results. It...
Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is...
Looking for a competitor analysis tool that does it all? Well, they’re a bit pricey. They can...
Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients,...
Website traffic data normally looks like this: Ups and downs, peaks and troughs. If we’re doing our job...
SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re...
Want to meet other people interested in SEO offline? Give an SEO meetup a go. In my experience,...
Getting to the top of Google can be quite slow. Especially so for small, new websites. And...
Search engine optimization (SEO) is the process of optimizing your pages to rank in a search engine’s...
